Our most recent website acquisition is a bit of an unusual one, but, considering how many pregnancy related clients we’ve served, not an altogether novel theme for us. This online pregnancy test site will need much graphical design work, but is attractive to us in many ways, particularly because the present traffic is around 10k per month.The site features a variety of handy, free pregnancy calculators such as the following:
- When Did I Conceive Calculator
- Could I Be Pregnant Calculator
- When Am I Most Fertile Calculator
- Gender Determination Calculator
- When Is My Due Date Calculator
For now, we’ve done some minor layout work on the site and added additional content. While it sits on our burner and we strategize the site’s future, we’ll add it to our stock of test websites and use it to gauge visitor behavior; we’ve already monitored visitor response for a pop up post it note ad and the classic peel away ad.
With over 1000 visitors per day, the site can generate data fairly quickly. If a client wonders about the effectiveness of a certain type of ad or call to action feature, we can run tests on several of our higher traffic test sites and provide them with data to help them make a more informed decision. Of course, our higher traffic test sites don’t really command the high traffic of many sites (this latest site generates just 300 per day and another test sites generates at its peak 1k per day).
We’d love to obtain sites with even higher traffic volumes for testing, but you have to keep those acquisitions in balance lest they begin to dominate what you do and steal excessive time from your core responsibilities. If all we did was manage test websites (i.e. high traffic = higher ongoing site management), then we’d fold as a business rather quickly unless we found a way to thoroughly monetize that traffic; and, as any webmaster of an ad generating site will tell you right now, website ad revenue continues to be down due to the ongoing recession.
All in all, I’m excited about this new metric to add to our visitor response analysis. And, down the road, perhaps this site will turn into a more formidable foe in the online world of pregnancy related search.