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You are here: Home / Content Strategies / Creative Copywriting Gone Berserk

Updated on April 21, 2010 by Sozo Firm Leave a Comment

Creative Copywriting Gone Berserk

What do you do when your website doesn’t get enough traffic? While there are many legitimate and fully “kosher” answers to that question, my proposal for you today is a bit off the wall. Rather insanely crazy, in fact. Let me illustrate. One of our clients, a college search website, was having difficulty attracting organic traffic to his website. The bulk of the traffic came through affiliate websites due to the richly rewarding affiliate program he runs in conjunction with the site. His goal was to make his college search portal a direct stop for high school students (or adults) searching for the right college. Through that, he would retain the affiliate traffic but also capture the less expensive direct traffic which would be much more profitable for him.

Our copywriters will make you go crazy.

Enter the Crazy Yet Creative Copywriter (we could call him C Cubed). There are actually two of them on our staff, and, together, they brainstormed a plan to increase the college geared targeted traffic to our client’s website. Their magic potion you can see through the rather crazy and off the wall blog posts below:

  1. Crazy things you want to do at college but probably shouldn’t
  2. Craziest college classes
  3. How to get rid of old college textbooks
  4. It’s time to find a new college when …

Our Crazy Yet Creative Copywriters have many more similar posts up their sleeves to help turn this once rather plain blog into an internet marketing success. If you’re looking for some wacky and zany copywriting, now is the time to act – book our writers before they are all “booked up”! Give us a call at 800.460.SOZO and keep these guys busy. After reading those four articles, you never know what they might get into if they get bored. I’d hate to know what they could get into around our offices here!

You can visit the Sozo Copywriting Team’s website at www.sozocopywriting.com.

Filed Under: Content Strategies

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