Don’t even ask me how I found it. I did a search for something (honest, I can’t remember), probably client related, and I scanned the Adwords and noticed one that just didn’t seem in place. Oh, I remember now. I was curious to see who was taking advantage of today’s “First Day of the Summer” Google logo. It’s a nifty way to capture spur of the moment traffic (shhhh …. don’t tell anyone). And, lo and behold,
First Day Of Summer
Longest Day Of The Year
Make It Count
YouShouldDoItNow.com
… which leads to an almost infinite number of off-the-deep-end micro sites by Converse. Go ahead, take it for a browse 
And if you’re curious enough to see them all, here is the index page.
If anyone has any solid, factual information on Converse’s micro site & Adwords campaign, I’m curious to know. Just leave a comment and enlighten me. As a micro marketing consultant, I’ve seen a lot before, but this … well, I’m curious just how elaborate it is and what ad agency advised it. The domain names are original too (e.g. www.thisistheindexpage.com)
Go Converse!
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