Don’t even ask me how I found it. I did a search for something (honest, I can’t remember), probably client related, and I scanned the Adwords and noticed one that just didn’t seem in place. Oh, I remember now. I was curious to see who was taking advantage of today’s “First Day of the Summer” Google logo. It’s a nifty way to capture spur of the moment traffic (shhhh …. don’t tell anyone). And, lo and behold,
First Day Of Summer
Longest Day Of The Year
Make It Count
… which leads to an almost infinite number of off-the-deep-end micro sites by Converse. Go ahead, take it for a browse And if you’re curious enough to see them all, here is the index page.
If anyone has any solid, factual information on Converse’s micro site & Adwords campaign, I’m curious to know. Just leave a comment and enlighten me. As a micro marketing consultant, I’ve seen a lot before, but this … well, I’m curious just how elaborate it is and what ad agency advised it. The domain names are original too (e.g. www.thisistheindexpage.com)