The Google dictionary describes transparency as: The transparency of a process, situation, or statement is its quality of being easily understood or recognized, for example because there are no secrets connected with it, or because it is expressed in a clear way. In the world of SEO, it’s crucial that an SEO provider be transparent […]
Search Engine Strategies
Snake Oil Salesmen and SEO
Living in the world of search engine optimization can be particularly frustrating at times, I’ll readily admit. My wife and I have been watching the Dr Quinn Medicine Women series through Netflix over the past several months. In a couple of the episodes the classic “snake oil salesman” enters Colorado Springs, where the movie is […]
How long for a nofollow to weaken a site’s rankings?
It’s always enlightening to carry out a variety of experiments that relate to our world of search engine optimization. Many of our experiments have been related to duplicate content & differentiation strategies. We’ve also been forerunners, we like to believe, with experiments regarding site wide anchor links and footer link positioning. Our latest experiment relates […]
Are You a Victim of SEO Blackmail?
Here’s the latest in the not-so-pleasant “art” of web design companies offering “SEO” services. Picture yourself, a mid sized company with 130 or so employees, large enough to operate a profitable business but not big enough to have your own web developer on staff. So, as web standards change and browser resolutions expand, you’re forced […]
Help! My Adwords Budget is on Fire!
Are you burning through your online ad budget – or, more specifically, your Google Adwords budget – every day with minimal results to show? Here’s a humorous example: I was doing a search on “Sizzix.” For those who don’t have a Stampin’ Up! demonstrator as a wife, Sizzix is a company which makes die cutting, […]
Free Website Service or Paid Subscriptions
Ed Zuckerman of PolicyNewsLinks.com recently contacted us through our “Ask an Expert” feature, and he writes: I am contemplating the merger of my webpage and my blog into a free service (currently webpage is paid subscriptions). I have very little knowledge about what I must have to attract advertising; how many readers I need to make it profitable; […]
Converse Adwords Campaign
Don’t even ask me how I found it. I did a search for something (honest, I can’t remember), probably client related, and I scanned the Adwords and noticed one that just didn’t seem in place. Oh, I remember now. I was curious to see who was taking advantage of today’s “First Day of the Summer” […]
Page 1 in Google or bust!
Richard Zwicky of Enquisite recently posted the results of a study examining data from April 2006 through March 2008 examining the trend for web surfers to click on search engine result page 1 or later pages. The results are fascinating yet also alarming for companies who are comfortable being on page 2 or even page […]
SEO Spam Emails
Dear Business Owner, We are the recognized world leader in generating top rankings for our clients on the Internet. If you partner with us we will help you achieve your Internet marketing objectives and more by: *Generating top organic rankings *Custom solutions for your website *Timely quantifiable metrics to evaluate your progress. *Guaranteeing an ongoing […]
SEO Sales Calls Can Sure Be Annoying
“We were running what we call a scrub on your website and noticed that you weren’t ranking well for some of the keywords in your site,” drolls the telemarker from a web marketing company in New York that I’d never heard of. Me: “Oh, really?” “Yeah, we do a scrub that lets us know if […]