When you decide it’s time to start marketing your business, it’s vitally important that you choose the right company. Marketing can be a big investment, but if you solicit the help of the wrong company, you could find yourself investing time and money in exchange for few or mediocre results. One of the biggest choices […]
Marketing
How to Make a Standout Company Facebook Page
These days, almost every company is jumping on the social networking bandwagon. This isn’t necessarily a bad thing, as having a following on a social network like Twitter or Facebook can help you to garner new customers and create a sense of loyalty among your existing customer base. If you don’t approach your company Facebook […]
The Psychology of Color and Your Business
If you are a business owner, you may not have put much thought into the colors in your company logo, or the uniforms that your employees wear. However, color is a meaningful tool, and when used correctly, can inspire reactions, feelings, and behaviors. Big brands such as Walmart and Campbell’s Soup have put the power […]
Sink or Swim: Beating the Recession Before It Beats You
A common theme in conversations with prospective clients lately is the “desperation motif.” A client operates a tool making factory and orders have slowed down to such a slow trickle that, as he forecasts future orders, a huge question mark lingers over the horizon: he knows he might not make it. Or, the Realtor dealing […]
Effective Email Marketing Strategies
A client recently asked: Do you guys do email marketing? I have a database of about 15K existing customers which I would like to start doing a monthly or semi monthly marketing campaign to. Our response: We have not conducted large scale email campaigns for clients, but we have provided consultation to clients regarding email campaign […]
