A former client recently referred us to some friends of his who operate a premium dog kennel in Pittsburgh, PA. Along with providing onsite optimization strategy for their main website (which is still underway), we’ll be providing our platform of content marketing sites for these dog lovers to launch a series of informative and educational […]
Content Strategies
Creative Copywriting Gone Berserk
What do you do when your website doesn’t get enough traffic? While there are many legitimate and fully “kosher” answers to that question, my proposal for you today is a bit off the wall. Rather insanely crazy, in fact. Let me illustrate. One of our clients, a college search website, was having difficulty attracting organic […]
SEO Content Writers Sometimes Humor Me
Even before the economy crashed, we’ve always received a steady stream of emails from “seo content writers” asking for work. Sometimes their contact information ends up in a dedicated folder within my Outlook and, more often than not, their email is just deleted. A couple times, I’ve even thought of setting up a page with […]
Differentiation Theory: An Experiment in Duplicate Content Filtration
The million dollar question: When is duplicate content not considered duplicate content by major search engines? Grounds for importance: Virtually identical pages are basically ignored by Google and are of little, if any, value in terms of promoting your brand, products & website through SEO. Answer: Without dropping names, I’ve read studies conducted by name brand […]
Experimental Blogging
We were snowed and iced in today. One of those “big” storms that could have potentially blessed us with a foot or two of sledding snow to make my three sons happy. However, the couple inches of white stuff we got in the middle of the night were quickly coated by about 1/4 inch or […]
