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News & Articles

Updated on June 20, 2008 by Sozo Firm Leave a Comment

Converse Adwords Campaign

Don’t even ask me how I found it. I did a search for something (honest, I can’t remember), probably client related, and I scanned the Adwords and noticed one that just didn’t seem in place. Oh, I remember now. I was curious to see who was taking advantage of today’s “First Day of the Summer” […]

Filed Under: Search Engine Strategies

Updated on June 6, 2008 by Sozo Firm Leave a Comment

Page 1 in Google or bust!

Richard Zwicky of Enquisite recently posted the results of a study examining data from April 2006 through March 2008 examining the trend for web surfers to click on search engine result page 1 or later pages. The results are fascinating yet also alarming for companies who are comfortable being on page 2 or even page […]

Filed Under: Search Engine Strategies

Updated on May 19, 2008 by Sozo Firm Leave a Comment

Effective Email Marketing Strategies

A client recently asked: Do you guys do email marketing? I have a database of about 15K existing customers which I would like to start doing a monthly or semi monthly marketing campaign to. Our response: We have not conducted large scale email campaigns for clients, but we have provided consultation to clients regarding email campaign […]

Filed Under: Marketing

Updated on May 8, 2008 by Sozo Firm Leave a Comment

SEO Spam Emails

Dear Business Owner, We are the recognized world leader in generating top rankings for our clients on the Internet. If you partner with us we will help you achieve your Internet marketing objectives and more by: *Generating top organic rankings *Custom solutions for your website *Timely quantifiable metrics to evaluate your progress. *Guaranteeing an ongoing […]

Filed Under: Search Engine Strategies

Updated on May 6, 2008 by Sozo Firm Leave a Comment

SEO Sales Calls Can Sure Be Annoying

“We were running what we call a scrub on your website and noticed that you weren’t ranking well for some of the keywords in your site,” drolls the telemarker from a web marketing company in New York that I’d never heard of. Me: “Oh, really?” “Yeah, we do a scrub that lets us know if […]

Filed Under: Search Engine Strategies

Updated on March 10, 2008 by Sozo Firm Leave a Comment

Internet Business Sob Stories

One might say “it comes with the turf.” I’m referring to the number of people who contact me begging for miracles. I might have a fondness for children’s magic and I might be active in my local church, but I’ve never claimed to be a mysterious holder of magic dust that, when sprinkled on any […]

Filed Under: Search Engine Strategies

Updated on February 15, 2008 by Sozo Firm Leave a Comment

Taking Advantage of the Economy

Tonight, I was chatting with a successful land developer about the economy. He’s essentially retired but still builds an occasional house whenever he needs some extra spare change. He’s put his “hobby” on hold now for about 6 or so months. He’s got a customer eager and ready to sign the contract on the next […]

Filed Under: Search Engine Strategies

Updated on December 19, 2007 by Sozo Firm Leave a Comment

Average Pricing for SEO Services

If you’re going from SEO firm to SEO firm inquiring about how much they charge for their search engine optimization services, expect to receive a wide range of dollar figures. The reasons are many & varied. SEO has become a relatively flooded service segment, with new “SEO experts” popping up overnight. Conducting a broad search for […]

Filed Under: Search Engine Strategies

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