We spend many hours every month creatively marketing USB flash drives and we love every moment of it. Our client, CFgear.com, sells custom flash drives to universities, middle schools, Fortune 500 companies, you name it – all across the United States. To help maximize CFgear’s presence on the web, we’ve developed a number of small micro […]
News & Articles
There’s just something about family run businesses
Had a great meeting with a potential client yesterday (offers a wide variety of insurance in York, PA). There’s just something that attracts me to family run businesses, whether it’s CFgear in South Dakota, Stephen Case’s network of non profits or, in this case, the Nicholas Insurance Agency. Of course, it’s partially because I can relate […]
Differentiation Theory: An Experiment in Duplicate Content Filtration
The million dollar question: When is duplicate content not considered duplicate content by major search engines? Grounds for importance: Virtually identical pages are basically ignored by Google and are of little, if any, value in terms of promoting your brand, products & website through SEO. Answer: Without dropping names, I’ve read studies conducted by name brand […]
Are You a Victim of SEO Blackmail?
Here’s the latest in the not-so-pleasant “art” of web design companies offering “SEO” services. Picture yourself, a mid sized company with 130 or so employees, large enough to operate a profitable business but not big enough to have your own web developer on staff. So, as web standards change and browser resolutions expand, you’re forced […]
Help! My Adwords Budget is on Fire!
Are you burning through your online ad budget – or, more specifically, your Google Adwords budget – every day with minimal results to show? Here’s a humorous example: I was doing a search on “Sizzix.” For those who don’t have a Stampin’ Up! demonstrator as a wife, Sizzix is a company which makes die cutting, […]
Experimental Blogging
We were snowed and iced in today. One of those “big” storms that could have potentially blessed us with a foot or two of sledding snow to make my three sons happy. However, the couple inches of white stuff we got in the middle of the night were quickly coated by about 1/4 inch or […]
Industrial Wire Basket Manufacturing in York, PA
A local client we’ve advised is Three M Tool & Die Corp located at 1038 Elm Street in the manufacturing district of York, Pennsylvania. Austin Hunt is the president/owner of Three M Tool and, through consolidation of a couple other companies, he has pushed Three M Tool forward into successfully meeting the demand for custom […]
Handwritten, Handmade Christmas Cards
I knew we were on to something long ago when one of my staff began a Sozo tradition of sending out handmade cards (created by one of the best creative Stampin’ Up! demonstrators, of course) every Christmas season. Perhaps we’re one rung above Write On Results or Tom Richard Marketing which offer just handwritten Christmas cards? What drew […]
Promotional Flash Drives
Occasionally, I take the time to do a brief overview of a client. Today’s featured client will be none other than the family run, South Dakota flash drive company, CFgear.com. Sozo Firm has now provided services to CFgear since June of 2007, and we haven’t regretted any moment of it. When I choose to partner […]
Free Website Service or Paid Subscriptions
Ed Zuckerman of PolicyNewsLinks.com recently contacted us through our “Ask an Expert” feature, and he writes: I am contemplating the merger of my webpage and my blog into a free service (currently webpage is paid subscriptions). I have very little knowledge about what I must have to attract advertising; how many readers I need to make it profitable; […]
