We were snowed and iced in today. One of those “big” storms that could have potentially blessed us with a foot or two of sledding snow to make my three sons happy. However, the couple inches of white stuff we got in the middle of the night were quickly coated by about 1/4 inch or […]
News & Articles
Industrial Wire Basket Manufacturing in York, PA
A local client we’ve advised is Three M Tool & Die Corp located at 1038 Elm Street in the manufacturing district of York, Pennsylvania. Austin Hunt is the president/owner of Three M Tool and, through consolidation of a couple other companies, he has pushed Three M Tool forward into successfully meeting the demand for custom […]
Handwritten, Handmade Christmas Cards
I knew we were on to something long ago when one of my staff began a Sozo tradition of sending out handmade cards (created by one of the best creative Stampin’ Up! demonstrators, of course) every Christmas season. Perhaps we’re one rung above Write On Results or Tom Richard Marketing which offer just handwritten Christmas cards? What drew […]
Promotional Flash Drives
Occasionally, I take the time to do a brief overview of a client. Today’s featured client will be none other than the family run, South Dakota flash drive company, CFgear.com. Sozo Firm has now provided services to CFgear since June of 2007, and we haven’t regretted any moment of it. When I choose to partner […]
Free Website Service or Paid Subscriptions
Ed Zuckerman of PolicyNewsLinks.com recently contacted us through our “Ask an Expert” feature, and he writes: I am contemplating the merger of my webpage and my blog into a free service (currently webpage is paid subscriptions). I have very little knowledge about what I must have to attract advertising; how many readers I need to make it profitable; […]
Converse Adwords Campaign
Don’t even ask me how I found it. I did a search for something (honest, I can’t remember), probably client related, and I scanned the Adwords and noticed one that just didn’t seem in place. Oh, I remember now. I was curious to see who was taking advantage of today’s “First Day of the Summer” […]
Page 1 in Google or bust!
Richard Zwicky of Enquisite recently posted the results of a study examining data from April 2006 through March 2008 examining the trend for web surfers to click on search engine result page 1 or later pages. The results are fascinating yet also alarming for companies who are comfortable being on page 2 or even page […]
Effective Email Marketing Strategies
A client recently asked: Do you guys do email marketing? I have a database of about 15K existing customers which I would like to start doing a monthly or semi monthly marketing campaign to. Our response: We have not conducted large scale email campaigns for clients, but we have provided consultation to clients regarding email campaign […]
SEO Spam Emails
Dear Business Owner, We are the recognized world leader in generating top rankings for our clients on the Internet. If you partner with us we will help you achieve your Internet marketing objectives and more by: *Generating top organic rankings *Custom solutions for your website *Timely quantifiable metrics to evaluate your progress. *Guaranteeing an ongoing […]
SEO Sales Calls Can Sure Be Annoying
“We were running what we call a scrub on your website and noticed that you weren’t ranking well for some of the keywords in your site,” drolls the telemarker from a web marketing company in New York that I’d never heard of. Me: “Oh, really?” “Yeah, we do a scrub that lets us know if […]
Internet Business Sob Stories
One might say “it comes with the turf.” I’m referring to the number of people who contact me begging for miracles. I might have a fondness for children’s magic and I might be active in my local church, but I’ve never claimed to be a mysterious holder of magic dust that, when sprinkled on any […]
Taking Advantage of the Economy
Tonight, I was chatting with a successful land developer about the economy. He’s essentially retired but still builds an occasional house whenever he needs some extra spare change. He’s put his “hobby” on hold now for about 6 or so months. He’s got a customer eager and ready to sign the contract on the next […]
Average Pricing for SEO Services
If you’re going from SEO firm to SEO firm inquiring about how much they charge for their search engine optimization services, expect to receive a wide range of dollar figures. The reasons are many & varied. SEO has become a relatively flooded service segment, with new “SEO experts” popping up overnight. Conducting a broad search for […]