These days, almost every company is jumping on the social networking bandwagon. This isn’t necessarily a bad thing, as having a following on a social network like Twitter or Facebook can help you to garner new customers and create a sense of loyalty among your existing customer base. If you don’t approach your company Facebook […]
News & Articles
Transportation Business Marketing 101
While there are certainly aspects of selling your transportation business that are unique to the industry, marketing your business is also similar to marketing services and products: A seller’s success often depends on the specific advertising strategy and its appeal to the target demographic. In order to develop a successful marketing plan, you need to […]
How a Transportation Broker Can Help You
When you’re ready to sell your transportation business, you need experienced transaction advisers who know the transportation industry and have the transaction experience you lack. With over 35 years of the kind of expertise you need, the Tenney Group can help you maximize the benefits you can receive when it’s time to sell your trucking, […]
Christian Boarding School Marketing
Do you operate a Christian boarding school? Have you been pouring tens of thousands of dollars into student referral systems but with little success? Sozo Firm, Inc. has years of experience marketing Christian boarding schools online, and we’d love to talk with you. From a full website evaluation to blog marketing & micro sites, we […]
Increasing Leads for an Exotic Lumber Wholesaler
For a small business like Sozo Firm, clients are our lifeblood. We therefore sometimes like to write up reviews for our clients, detailing who they are, what they do, and what kind of services we’ve provided for them. This review is for McIlvain Company, a very special client for us. J. Gibson McIlvain Company is […]
Reputation Management for College Applicants
Teenagers applying to colleges may not be aware of the degree to which their reputations on the internet can affect their chances of being accepted to their preferred school. Now more than ever, students’ online activities have real-world implications – a single picture on Facebook can jeopardize a job opportunity, admission to a college, scholarship […]
Job Hunting? Google Yourself First
Do you know what appears on Google when someone searches for your name? If you’re on the job market, you can be sure the first thing potential employers will do when they receive a résumé is Google the applicant’s name. Today’s job market is as competitive as any in a generation, and employers typically can […]
“Google Bombing” and Protecting Your Online Reputation
If you were to search for “miserable failure” on Google in 2004, the first result led you to the biography of President George W. Bush on whitehouse.gov. Searching for “french military victories” using Google’s I’m Feeling Lucky feature returns a mockup of their results page, with Google helpfully suggesting, “Did you mean french military defeats?” […]
My Reputation as a College Professor Is Doomed – Thanks to the Web
When it comes to managing an online reputation, college professors are among those who should be most cautious about what information about them is available on the internet. Facebook, Twitter, review sites, and other social media are great tools for creating an engaging campus environment, but they also come with a downside: the potential for […]
Online Reputation Management Issues for Medical Professionals
Like it or not, the internet lets everyone be a critic. Anyone with an internet connection and a computer can opine about any subject, from restaurants and hotels to local businesses and service providers. Thousands of websites are dedicated to compiling user-submitted reviews and making this information accessible to future customers, clients, or patients. These […]
