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News & Articles

Updated on February 17, 2012 by Sozo Firm Leave a Comment

How to Make a Standout Company Facebook Page

These days, almost every company is jumping on the social networking bandwagon. This isn’t necessarily a bad thing, as having a following on a social network like Twitter or Facebook can help you to garner new customers and create a sense of loyalty among your existing customer base. If you don’t approach your company Facebook […]

Filed Under: Marketing, Reputation Management

Updated on January 16, 2012 by Sozo Firm Leave a Comment

Transportation Business Marketing 101

While there are certainly aspects of selling your transportation business that are unique to the industry, marketing your business is also similar to marketing services and products: A seller’s success often depends on the specific advertising strategy and its appeal to the target demographic. In order to develop a successful marketing plan, you need to […]

Filed Under: Client Review

Updated on January 16, 2012 by Sozo Firm Leave a Comment

How a Transportation Broker Can Help You

When you’re ready to sell your transportation business, you need experienced transaction advisers who know the transportation industry and have the transaction experience you lack. With over 35 years of the kind of expertise you need, the Tenney Group can help you maximize the benefits you can receive when it’s time to sell your trucking, […]

Filed Under: Client Review

Updated on December 10, 2011 by Sozo Firm Leave a Comment

Christian Boarding School Marketing

Do you operate a Christian boarding school? Have you been pouring tens of thousands of dollars into student referral systems but with little success? Sozo Firm, Inc. has years of experience marketing Christian boarding schools online, and we’d love to talk with you. From a full website evaluation to blog marketing & micro sites, we […]

Filed Under: Lead Generation

Updated on November 12, 2011 by Sozo Firm Leave a Comment

Increasing Leads for an Exotic Lumber Wholesaler

For a small business like Sozo Firm, clients are our lifeblood. We therefore sometimes like to write up reviews for our clients, detailing who they are, what they do, and what kind of services we’ve provided for them. This review is for McIlvain Company, a very special client for us. J. Gibson McIlvain Company is […]

Filed Under: Client Review

Updated on October 20, 2011 by Sozo Firm Leave a Comment

Reputation Management for College Applicants

Teenagers applying to colleges may not be aware of the degree to which their reputations on the internet can affect their chances of being accepted to their preferred school. Now more than ever, students’ online activities have real-world implications – a single picture on Facebook can jeopardize a job opportunity, admission to a college, scholarship […]

Filed Under: Reputation

Updated on October 20, 2011 by Sozo Firm Leave a Comment

Job Hunting? Google Yourself First

Do you know what appears on Google when someone searches for your name? If you’re on the job market, you can be sure the first thing potential employers will do when they receive a résumé is Google the applicant’s name. Today’s job market is as competitive as any in a generation, and employers typically can […]

Filed Under: Reputation

Updated on October 20, 2011 by Sozo Firm Leave a Comment

“Google Bombing” and Protecting Your Online Reputation

If you were to search for “miserable failure” on Google in 2004, the first result led you to the biography of President George W. Bush on whitehouse.gov. Searching for “french military victories” using Google’s I’m Feeling Lucky feature returns a mockup of their results page, with Google helpfully suggesting, “Did you mean french military defeats?” […]

Filed Under: Reputation

Updated on October 20, 2011 by Sozo Firm Leave a Comment

My Reputation as a College Professor Is Doomed – Thanks to the Web

When it comes to managing an online reputation, college professors are among those who should be most cautious about what information about them is available on the internet. Facebook, Twitter, review sites, and other social media are great tools for creating an engaging campus environment, but they also come with a downside: the potential for […]

Filed Under: Reputation

Updated on October 13, 2011 by Sozo Firm Leave a Comment

Online Reputation Management Issues for Medical Professionals

Like it or not, the internet lets everyone be a critic. Anyone with an internet connection and a computer can opine about any subject, from restaurants and hotels to local businesses and service providers. Thousands of websites are dedicated to compiling user-submitted reviews and making this information accessible to future customers, clients, or patients. These […]

Filed Under: Medical, Reputation

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Please note that we do have an active waitlist.

Due to our current project load, we are being very selective with any new projects we consider.

Inquiries from the following are always welcome: referrals, nonprofit organizations, startups, and small-mid size businesses/corporations in need of long term consulting.

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