The goal of any business is to efficiently and effectively offer its services or products to the customer and maintain a profit. However, with the unstable economy and tighter budgets, many businesses are seeing a decline in profits. In a panic, they may initiate mass layoffs, which can in turn hurt the business’ reputation and […]
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Three Business Quotes to Live By
Owning or running a business is an experience in which you never stop learning. From the day you start to the day you retire, each new customer or client acts as a learning experience. Sometimes it also helps to learn from your “elders,” those individuals who came before you, who have exhibited great leadership, or […]
How to Handle Pushy Clients and Customers
Pushy customers and clients can make a bad day worse, and they have the uncanny ability to raise your stress levels from manageable to “I quit” in no time at all. Pushy clients want things done their way, they want something for nothing, they want you on-call 24/7, and they want projects completed on their […]
Become a Better Employee by Making Your Mornings More Productive
Everybody wants to be good at their job, and becoming more productive is a great way to become a better employee. This list should give you a good idea of where to begin, starting with the second you roll out of bed. Most people are highly alert and productive in the morning, so use the […]
How to Build Trust With Clients
Every company wants to build trust with its clients because when you earn a client’s trust, you earn their loyalty and their business, both of which serve to benefit your company. But sometimes prospective clients never pan out. Deals fall through. Promising leads never deliver. Could your clients’ lack of confidence in your company be […]
The 10 Essential Elements of Great Customer Service
Great customer service isn’t all that hard to deliver, but it is probably different from what you’re used to providing. Below are the top 10 elements of great customer service: 1. Well-Designed Website First and foremost, your company needs to have a good website. Your website is usually the first place customers look for information […]
Should You Choose a Small Marketing Company or a Large One?
When you decide it’s time to start marketing your business, it’s vitally important that you choose the right company. Marketing can be a big investment, but if you solicit the help of the wrong company, you could find yourself investing time and money in exchange for few or mediocre results. One of the biggest choices […]
Why the Customer Isn’t Always Right
“The customer is always right.” We’ve all heard it countless times, even those of us who lack any experience in the business world, and it’s widely accepted as a universal truth, something to be adhered to no matter the circumstances. However, despite what you’ve been taught, the customer is not infallible. They aren’t always right, […]
Why Companies Shouldn’t Pry Into Employee Facebooks
Most people know that their bosses research them on the internet. It is for this reason that most employees have privatized their Facebook settings, ensuring that their employers are denied access to the place online that contains most of the information about their personal lives. However, a new practice has emerged to bypass these privacy […]
Cut Marketing Costs Without Losing Results
During challenging economic times, your company most likely targets a broad variety of budget categories with cuts, but marketing probably isn’t one of those affected. Although few businesses are willing to spend significantly extra on marketing when finances are tight, it’s important to realize that marketing is essential for most businesses. Marketing helps you acquire […]