If you’re going from SEO firm to SEO firm inquiring about how much they charge for their search engine optimization services, expect to receive a wide range of dollar figures. The reasons are many & varied. SEO has become a relatively flooded service segment, with new “SEO experts” popping up overnight. Conducting a broad search for “search engine optimization” on Google will reveal over 55 million result pages. It’s difficult to accurately estimate the number of SEO providers, but, if my memory works correctly, I believe I saw a figure in the range of 60,000-80,000. I’d be willing to bet that a majority of these might not actually give you your dollars worth.
In a future post, I’ll detail some things to look for when searching for the right match for your company. However, in this post, I want to look briefly at some actual prices given by Rand Fishkin, CEO & founder of SEOmoz. In his quite informative article on SEO pricing, he writes:
“The prices themselves are all across the board, but here’s my take on the general ranges:
| Service | Low End | Mid Range | High End |
| Site Review + Consulting | $500 | $2,500 | $10,000 |
| Hands-On Editing of Pages/Code | $2,000 | $10,000 | $50,000 |
| Manual Link Building Campaign | $500 | $5,000 | $20,000 |
| 1-Day SEO Training Seminar | $750 | $4,000 | $12,000 |
| Keyword Research Package | $100 | $500 | $2,000 |
| Viral Content Development + Mktg | $1,000 | $7,500 | $20,000 |
| Web Design, Development + Mktg | $5,000 | $25,000 | $100K+ |
| Monthly Retainer for Ongoing SEO | $2,500 | $7,500 | $20,000+ |
“You might see the incredibly wide discrepancy of prices above and think, if you’re a potential client, that the prices on the high end are evil, greedy SEOs gouging customers foolish enough to fall for their machinations. Likewise, if you’re an SEO, you might look and think that some of the folks on the low end or mid range are insane to offer such valuable, time-consuming services for so little.”
Of course, there are numerous issues which go into determining an exact quote for SEO services (which will vary by your company’s particular project), but if you’ll pop over Rand’s way and read his article, I think you’ll find that to be an excellent start to understanding how much your SEO contract should cost. And, if you’re wondering how Sozo Firm compares to Rand’s rate summary above, pop over to our SEO rates page.
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