Exactly two months ago, Rand Fishkin of SEOMoz wrote a superb article demonstrating why companies should not abandon ship in terms of pouring valuable & limited budget funds into search engine optimization. While you’ve got to read the entire article to see his full point, I’ll briefly list off the reasons he gives why SEO in a troubled economy should thrive and not be abandoned.
- The web outperforms other sales channels
- It’s the right time to re-tool
- Paid search is driving interest in SEO
- SEO is losing its stigma (as a questionable “tactic” fit for only spammy sites)
- Marketing depts are in brainstorming cycle
- Search traffic will essentially stay the same
- Web budgets are being reevaluated
- Someone finally looked at their website’s analytics
I fully agree with Rand’s points, and I urge you to step back and rethink how your company’s marketing dollars are being spent. Adwords rates are merely going higher while the return on your investment continues to decline. Why not slash the banner & Adword campaigns in half and invest the other half into an organic ranking development project? Give us a call toll free at 800.460.SOZO or submit our online contact form for a no obligation quote. We’d be glad to examine your web presence, evaluate your website & advertising, and then make some suggestions as to how you can save money, increase traffic to your websites and increase your ROI too.
