The Web Marketing Efficiency Experts

October 19, 2009

At Sozo Firm, we’re in the middle of a major corporate rebranding to further differentiate our services from those provided in the broader world of search engine optimization & internet marketing companies. Along with a new corporate website which is still in the development phase, we’re rebranding ourselves as the Web Marketing Efficiency Experts™ which [...]

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How long for a nofollow to weaken a site’s rankings?

October 19, 2009

It’s always enlightening to carry out a variety of experiments that relate to our world of search engine optimization. Many of our experiments have been related to duplicate content & differentiation strategies. We’ve also been forerunners, we like to believe, with experiments regarding site wide anchor links and footer link positioning.
Our latest experiment relates to [...]

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School Fundraiser Ideas: Custom USB Flash Drives

September 29, 2009

With the insanely creative content of Jonathan Burns of Identity Engine land (design, layout, graphics, copy, video – hey, everything!), we’re proud to present yet another wild and wacko flash drive website: www.FundraiserFlashDrives.com. However, this one has an appeal more nobly reaching than your typical USB flash drive website. CFgear’s latest site demonstrates how to [...]

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Marketing USB Flash Drives

September 16, 2009

We spend many hours every month creatively marketing USB flash drives and we love every moment of it. Our client, CFgear.com, sells custom flash drives to universities, middle schools, Fortune 500 companies, you name it – all across the United States. To help maximize CFgear’s presence on the web, we’ve developed a number of small [...]

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SEO Content Writers Sometimes Humor Me

September 16, 2009

Even before the economy crashed, we’ve always received a steady stream of emails from “seo content writers” asking for work. Sometimes their contact information ends up in a dedicated folder within my Outlook and, more often than not, their email is just deleted. A couple times, I’ve even thought of setting up a page with [...]

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There’s just something about family run businesses

September 9, 2009

Had a great meeting with a potential client yesterday (offers a wide variety of insurance in York, PA). There’s just something that attracts me to family run businesses, whether it’s CFgear in South Dakota, Stephen Case’s network of non profits or, in this case, the Nicholas Insurance Agency. Of course, it’s partially because I can [...]

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Boarding School Website Facelift

July 21, 2009

Ok, so it doesn’t happen every day, but last week I contacted one of our clients and told him we were going to give his Christian boarding school website a facelift. We recently had redone his main ministry website, and I felt that we could increase his Adwords conversion rate from click thru to contact [...]

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Differentiation Theory: An Experiment in Duplicate Content Filtration

July 21, 2009

The million dollar question: When is duplicate content not considered duplicate content by major search engines?
Grounds for importance: Virtually identical pages are basically ignored by Google and are of little, if any, value in terms of promoting your brand, products & website through SEO.

Answer: Without dropping names, I’ve read studies conducted by name brand optimizers [...]

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