Creatively promote USB flash drive sales
We spend many hours every month creatively marketing USB flash drives and we love every moment of it. Our client, CFgear.com, sells custom flash drives to universities, middle schools, Fortune 500 companies, you name it – all across the United States. To help maximize CFgear’s presence on the web, we’ve developed a number of small micro sites as well as several marketing blogs offering tips on how different businesses might find USB flash drives helpful – whether they’re used for internal organization purposes, communication with existing clients, or promoting the business to prospective customers.
We recently launched three additional and simply designed marketing blogs for CFgear: Flash Drive Marketing, Branded Flash Drives and Custom Logo Flash Drives. Based on traffic analysis with data from Google Analytics, early traffic to the marketing blogs is weak (to be expected with a new site, new domain and minimal content) with a high bounce rate (ie visitors exit without visiting a second page). Down the road, we hope to experiment with an improved banner graphic design to see if that will help decrease the bounce rate. Of course, as articles are added, the sites will fill out and be less conspicuous as novel sites that have been just launched.
