We recently freshened up a client’s corporate website expanding the overall width of the site from roughly 740 px to around 940 px. The initial site had been built assuming the older “safe” website width standards due to the number of 800 px resolution monitors floating around. The latest monitor study indicates that 800 px res monitor usage has shrunk to 2-3% of the general public. As this particular client, CFgear, targets more of the technology/advertising sector, we believed it was “safe” to bring the website’s width up to date.
Along with a width increase, we also slightly increased the font size in order to make it more relaxing on viewer eyes. With the width increase, we changed the site from having a just a right side column to having both a left and right side column. Now, in a single screen view, they can present more information to a prospective customer and do so in a less crowded way. We’re hoping that the “refreshing” will increase the conversion rate for this custom USB flash drives business.
CFgear Redesign Reflects Wider Site
While you’re at it, be sure to check out a new niche one pager site we just built & launched for the same client: www.ConferenceFlashDrives.net. The content of the micro site was designed & provided by Jonathan Burns of Identity Engine, a creative marketing company in Brookings, S.D. He’s also the one who did the video 
