From the category archives:

Sozo Journal

Handwritten, Handmade Christmas Cards

November 18, 2008

I knew we were on to something long ago when one of my staff began a Sozo tradition of sending out handmade (with Stampin’ Up! products, of course) cards every Christmas season.  Perhaps we’re one rung above Write On Results or Tom Richard Marketing which offer just handwritten Christmas cards?  What drew my attention to handwritten [...]

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Trouble for Facebook?

October 23, 2008

Hitwise recently released a report on traffic to the top social networking sites documenting trends since August of 2007. While MySpace saw a drop of 10% over the year next to Facebook’s 50% increase, what surprised me is how long MySpace is retaining its crown. Typically social networking sites come and go in 3-5 year periods [...]

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First Day of Fall – 2008

September 22, 2008

I love fall. In fact, it’s probably my favorite season. “Probably” only because I love parts of spring with the world around me greening and “probably” because I don’t like the latter part of fall when the trees are bare and the world begins to take on the solemn look of winter. We just returned [...]

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SEO Sales Calls Can Sure Be Annoying

May 6, 2008

“We were running what we call a scrub on your website and noticed that you weren’t ranking well for some of the keywords in your site,” drolls the telemarker from a web marketing company in New York that I’d never heard of. Me: “Oh, really?” “Yeah, we do a scrub that lets us know if [...]

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SEO Rates Drop in May

May 5, 2008

It’s one of those often unspoken realities: SEO rates often vary in conjunction with demand.  At Sozo Firm, we’ve had some months where the demand was so high, we were providing sky high quotes knowing that we were essentially maxed out.  As we are beginning to enter the summer months now, things have slowed down, and [...]

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High School-College Internships in York County, PA

April 8, 2008

We’ve got a couple summer internship openings for some talented high schoolers (16+) or college students located in southern York county, PA. These are nonpaid internships with flexible hours, but they are demanding in the sense that we have high expectations of our interns. Required: previous knowledge & some hands on experience with web design [...]

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Internet Business Sob Stories

March 10, 2008

One might say “it comes with the turf.” I’m referring to the number of people who contact me begging for miracles. I might have a fondness for children’s magic and I might be active in my local church, but I’ve never claimed to be a mysterious holder of magic dust that, when sprinkled on any [...]

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Sozo Firm, Inc.

February 18, 2008

Yep … it’s official. We’ve decided to incorporate. We’ve been contemplating going with a limited liability corporation, but, after chewing over the pros and cons of all the legal jargon, we’ve decided to go all out with the inc. (class S, of course). I’m sure we’ll have a bunch of headaches as all the paperwork and [...]

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