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My SERPs, Your SERPs

Google has finally begun altering search results even for people not signed into their Google account. This has been in the works for a while but is now implemented live. This begins the next generation in search results: user variable. The question to ask now is: will this form of search stay? Google’s been moving […]

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Posted in Search Engine Optimization on Aug 7th, 2008, 10:40 am by Sozo Firm Staff     

Page 1 in Google or bust!

Richard Zwicky of Enquisite recently posted the results of a study examining data from April 2006 through March 2008 examining the trend for web surfers to click on search engine result page 1 or later pages.  The results are fascinating yet also alarming for companies who are comfortable being on page 2 or even page […]

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Posted in Search Engine Optimization on Jun 6th, 2008, 5:50 am by Sozo Firm Staff