From the monthly archives:

May 2008

Google’s search hold keeps rising

May 22, 2008

In the month of April 2008, 67.9% of all U.S. searches were “owned” by Google. This is a 2.6% increase from last April. Yahoo held its ground at just over 20.28%, losing almost 1/2 % since last year. MSN dropped from 7.77% to 6.26% (no wonder Microsoft is desperate to woo Yahoo), and Ask continues [...]

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Effective Email Marketing Strategies

May 19, 2008

A client recently asked: Do you guys do email marketing? I have a database of about 15K existing customers which I would like to start doing a monthly or semi monthly marketing campaign to.
Our response: We have not conducted large scale email campaigns for clients, but we have provided consultation to clients regarding email campaign [...]

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SEO Spam Emails

May 8, 2008

Dear Business Owner,
We are the recognized world leader in generating top rankings for our clients on the Internet. If you partner with us we will help you achieve your Internet marketing objectives and more by:
*Generating top organic rankings
*Custom solutions for your website
*Timely quantifiable metrics to evaluate your progress.
*Guaranteeing an ongoing maintenance program that [...]

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Sozo Firm Welcomes Debbie Bering, Marketing Intern

May 6, 2008

Sozo Firm, Inc. would like to announce the addition of Deborah A. Bering to our staff of marketing professionals. As a new intern at Sozo Firm, Inc., Debbie hopes to add to the company’s successes as well as gain valuable experience in the process. As a marketing major at the University of Pittsburgh at Johnstown, [...]

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SEO Sales Calls Can Sure Be Annoying

May 6, 2008

“We were running what we call a scrub on your website and noticed that you weren’t ranking well for some of the keywords in your site,” drolls the telemarker from a web marketing company in New York that I’d never heard of.
Me: “Oh, really?”
“Yeah, we do a scrub that lets us know if you’re ranking [...]

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SEO Rates Drop in May

May 5, 2008

It’s one of those often unspoken realities: SEO rates often vary in conjunction with demand.  At Sozo Firm, we’ve had some months where the demand was so high, we were providing sky high quotes knowing that we were essentially maxed out.  As we are beginning to enter the summer months now, things have slowed down, and [...]

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Christian Boarding School Marketing

May 3, 2008

Do you operate a Christian boarding school? Have you been pouring tens of thousands of dollars into student referral systems but with little success? Sozo Firm, Inc. has experience marketing Christian boarding schools online, and we’d love to talk with you. From a full website evaluation to blog marketing & micro sites, we can take [...]

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