2010 has started off with a bang! In the flurry of activities we’ve been certainly busy here. Our move to our new offices took place a bit later than desired, but we’re almost settled down now at 73 East Forrest Avenue in Shrewsbury, PA. A key aspect of the “busy-ness” is some major restructuring taking place including long term strategic planning for the future of Sozo Firm.
The world of SEO is a rapidly changing one, and, as more and more companies begin offering search engine marketing and optimization services, the competitive turf has become increasingly crowded. Our CEO, Andrew Jensen, has always been an entrepreneurial wizard (as some say) and has been talking for some time about “diversification” and “marketing existing talents.” Per Aaron Walls’ advice (which he’s continually reiterated over the past couple of years), we plan to use our web marketing know-how to promote several new services in the months to come.
Our service focus now includes “creativity, marketing and consulting.” Our informal divisions of the company will be as follows:
- Sozo Ad Agency
- Sozo Creative
- Sozo Logic
Sozo Ad Agency will be our marketing division, offering paid search engine marketing, organic search engine marketing, blog & microsite marketing and online reputation services.
Sozo Creative will be our creative division (that was a no brainer!), offering web design (such as the major new website we’re presently working on for CFgear), photography (commercial, product, real estate, portrait, etc), video, music, art, writing & magic (with our school & community magician program).
Sozo Logic will be our consulting division primarily focusing, initially, on business efficiency and targeting small businesses and nonprofit organizations.
We plan to implement the three new divisions in incremental phases throughout 2010 so that by the fall all three divisions will be fully operational. While we will continue to offer full fledged SEO services nationally (which is what we are primarily known for), we hope to become even more involved in our local service areas (York, PA & Baltimore, MD) through our business consulting and creative arms.
There are exciting days ahead for Sozo Firm. To those of you who are clients, we thank you for your patience during our latest transition to our new office space. Please don’t hesitate to give us a call to stop by and tour our new facilities.
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