Research Services: Web Marketing Evaluation, Competitor Analysis

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Confidential investigative web intelligence services

From domain name research to competitor analysis, we can provide the web marketing research your company desires. Before launching a new marketing effort, be sure to have all your bases covered: be prepared.

At Sozo Firm, we can tailor design a research package specifically crafted to your project's specifications. No task is too small or too large--we've provided research services to a top ten Fortune 500 company as well as to entrepreneurs preparing to launch new online ventures.

Competitor Analysis

A thorough study of your competitor's web marketing strategy can provide you with the same information it took them years to develop. Learn what keywords they are targeting through their Adwords or Yahoo! ad campaigns. Discover what websites send them the most traffic through paid advertisements and/or links. Examine your competitor's search engine optimization strategies to help you understand what measures you need to take in order to increase your chances of outperforming their sites in organic rankings.

Curious how visitors respond when they visit a competitor's site? Wondering why your competitor's sales are soaring while yours are meager? Sozo Firm's research savvy team is committed to providing you with the information you need to improve your company's web marketing. If your organic ranking in search engine result pages has recently dropped while a key competitor's position has improved, we'll do the research you desire to help you understand just why.

When it comes to confidential web investigative services, think Sozo Firm.

Get a fast custom quote tailored to your competitor analysis needs.

Additional Research Services

Domain name research

Whether you have questions about which domain names to purchase for your next websites or if you're wondering what domains you should purchase to control your branding, Sozo Firm will obtain the information you desire. We can also advise regarding the value of purchasing mispelled domain names for traffic intake & trademark protection.

Trademark/Copyright research

Do your desired/existent domain names infringe on another company's trademark/copyright? Are your desired trademarks/copyrights already in conflicting use by another company's domain name or website? Sozo Firm research specialists can obtain this information for you and even help determine whether your desired domain names may put your company in legal jeopardy down the road.

Marketing niche studies

Is it worth it for your company to invest $2.5M to enter marketing niche X? We'll provide a thorough picture of the competition that presently exists in a particular marketing niche and help you understand the strength of each competitor and what it would take for your company to have a dominating presence. We can also provide you with information about the level of demand that presently exists from web users for a particular marketing niche.

Get a custom quote tailored to your project's needs.

Web traffic analysis

Sozo Firm also offers a thorough analysis of your website's web traffic, helping you understand recent traffic peaks (or lows) as well as determine the effectiveness of various web/print/multi media advertising techniques. Web traffic analysis is valuable for determining where your web marketing strategy is weak and what changes are necessary to maximize the effectiveness of your current online advertising budget.

User behavior analysis

Curious to know the behavior of web users when they visit your site? Wondering if shoppers are getting lost in your shopping cart or why most web users exit the moment they visit your company's site? Sozo Firm consultants can help you understand user behavior on your site and help determine which pages, graphic design elements, navigational systems and textual content are most effective for conversion.

Third party evaluation

When you contract with an SEO firm or web marketing company, we can provide thorough anonymous monitoring & unbiased evaluation to help you determine the value & overall impact of those services. Overaggressive SEO tactics & questionable web promotion techniques can cost you more than just traffic. They can also blemish your company's reputation. Play safe with third party monitoring.

Get a fast quote

Contact us today for a no obligation, custom quote for your research project.

For more information on our fees, please view our fee schedule.