Business efficiency is frequently pushed to the side in the area of a company’s web presence and its overall internet marketing strategies. Are you maximizing the potential of the web or has it become a non accountable drain on your marketing resources? Are you aggressively reaching out and forming new relationships with prospective clients or are you just sitting back, waiting for new prospects to stumble upon your website? We’ll help you gain an outsider’s perspective on what is or isn’t working with your web presence. Then, we’ll propose what you’ll need to do to make your web presence work overtime for you.
Download our Internet Strategies brochure.
Search Engine Optimization
Beginning with our initial website analysis, we’ll do keyword research, examine your website’s coding & content for issues affecting its ability to rank well in Google & Bing, and develop a proposed plan of action to help your website become stronger amidst the competition for your targeted keywords. We offer SEO consultant services as well as full fledged ongoing SEO implementation to help your website more effectively compete. Learn more about our search engine optimization services.
Google AdWords Campaign Evaluation
Do you feel like you’re just pouring endless marketing dollars into ad campaigns that don’t give results? We’ll thoroughly go through your current campaigns, making recommendations for optimizing them to increase their performance. We’ll gladly train your staff regarding best practices for running AdWords campaigns and even show you some advanced ways of using AdWords that you probably never dreamed existed. Learn more about our search engine marketing services.
A/B Split Testing
Don’t just drive traffic to your site through ads. Experiment with different landing pages and ad versions and measure the results. We’ll help you set up your A/B testing, fully manage it, and provide you with the easy to understand results. Our philosophy for each client’s project we tackle is to always strive to get better. Improvement can only be made if you bravely jump out there and try something. Experiments may mean failure, but you’ll never know how well an idea works until you give it your best shot and measure results.
Website Analytics
Google Analytics is a great free tool; however, do you know how to leverage it to determine the ROI for your most recent email newsletter campaign or for your Google AdWords? We’ll help you better understand Google Analytics, and we may even advise you invest in a more powerful, fee based analytics tool to take your visitor tracking to the next level. Observing carefully what visitors do when they come to your website can help you improve your website as well as help you allocate your online marketing budget into that which generates the most results.
Website Usability
Just because you build it doesn’t mean they’ll come and use it. Well, they might come and try to use it, but they might not stick around long enough to make their stay profitable for you. If you suspect your website has usability issues, we offer both basic as well as advanced usability studies. We’ll rip your site apart and give you the blunt truth about it that will make you cringe (just kidding).
Lead Generation/Micro Websites
Need more customers? Need more clients? We’ll help you craft a lead generation/micro website strategy to focus on niche groups of customers. Our web development team can design these lead generation sites, or we’ll gladly work alongside your web team and provide the core marketing & optimization strategies. Our lead generation sites have been quite effective at driving targeted prospects to our clients.
Reputation Monitoring & Management
A disgruntled former employee or a disreputable competitor can anonymously slash back at you on the web and cost you thousands of dollars in lost sales within hours. Are you prepared to fight back? With our internet reputation monitoring & management services, we’ll help you lay out a plan of action before that attack begins – or immediately after the fact if you are already experiencing it. If you need to take your internet reputation management to the next level, we partner with a company which can address it at a deeper level, working alongside of your legal team.
Social Media Strategies
How are you using Facebook and Twitter? Are you taking advantage of YouTube or other video/picture sharing websites? Can social media websites really generate valuable traffic to your website along with buzz about your products and services? Or is maintaining Facebook company pages and Twitter profiles merely a waste time with little ROI to show? We’ll help you understand the power of the social web, and we’ll develop a strategy that works within your staff’s ability and your budget to put social media into action for you.
Backlink Development
It’s true that links are still a huge part of what determines how your website will rank within search engines. In fact, a site’s backlink profile in conjunction with the anchor text making up those links plays a significant factor in how well or how poorly your website will be found for your key search terms. Let us develop a strategy to help you lay a foundation to build a stronger backlink profile so that your website can become more readily found.
Content Marketing
Promote your business, products and services through content marketing articles. Our copywriters can work with your staff to develop promotional articles. These content marketing articles will then be placed strategically throughout the web on marketing blogs, information hubs & lead generation sites, helping spread the word about your business. Use the power of the word to help your company’s product or service spread like wildfire.
Copywriting
Having trouble developing copy for your website? Need rich content to further strengthen your website? With technical information and/or an outline provided by you, our team of copywriters can take your rough drafts and turn them into winning copy. Our copywriters will help propel your website toward greater success with easy to read copy that will make its mark.
