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SEO Training Class
Learn how to optimize your company's website. Join us for a hands on 1 day SEO training class led by Andrew Jensen. Seats available for classes in 2010.
What people are saying
[Sozo] suggested changes that dramatically improved our marketing ROI. They have been a valuable resource for both technical & practical advice to maximize our internet presence.
A Hunt
Sozo has dramatically influenced the growth of [our company's website]. Their expertise in SEO has added millions of monthly page views & hundreds of thousands of unique users to our site. The Sozo approach has been both professional & effective.
C Wartzack
Andrew's SEO knowledge is extensive & current, and he remained totally focused on [our company's] best interests throughout this process.
G Cicala
How can Sozo serve you?
Ongoing SEO Services
Custom tailored search engine optimization services for corporations & NPOs.
Adwords Management
Daily professional SEM management.
On Site Consultants
We offer on site SEO consultant services to companies located in York, Harrisburg, Baltimore & Washington, D.C.
Internet Advertising: Banner, In-Text, Pay-per-click/action, Contextual
Sozo Firm » Services » Internet Advertising
Our creative marketing team can develop & manage your online ads
A well balanced web marketing campaign takes advantage of (1) an optimized site for strong generic rankings in search engines, (2) search engine marketing for placing conspicuous ads in front of searchers at the moment they're searching, and (3) well placed banner, textual & video ads on carefully chosen sites throughout the net.
Don't throw your advertising dollars into sites your targeted customers aren't visiting. We'll bear your headaches and find the best real estate to market your brand & services.
Types of Internet Advertising Available
We can assist you with the following forms of internet advertising:
- Affiliate marketing (using 3rd parties to promote your products/services through the use of commission payments)
- Contextual advertising (includes in-text ads)
- Cost Per Action (includes pay per purchase, pay per submission form, pay per call)
- Display advertising (includes web banners, interactive ads with flash components, video/audio media)
- Hover ad (a variety of pop up ads using DHTML which hover over the page, typically obscuring the page's contents; currently difficult for pop up blockers to block)
- Keyword advertising (in conjunction with search engines, local site search or in-text ads)
- Paid inclusion (i.e. Yahoo paid listings & select other search engines)
- Pay per click (e.g. Google Adwords)
- Pay for Performance Advertising (another term for cost per action)
- Pop up ad
- Search advertising (e.g. Yahoo! advertising)
- Interstitials (a web page displayed before an expected page is displayed)
- Advertising in online games—logo, products, brands
- Website sponsorship (sponsoring community forums, nonprofit sites, popular help sites)
- Video sites: viral, creative videos
Internet Advertising Campaign Management
This includes the following ongoing services: research; ongoing evaluation; and ad management. For search engine marketing pricing (Google Adwords, Yahoo Advertising, MSN/Live Ads, please see our SEM page).
Monthly Ad Budget |
Monthly Mgmt Fee* |
Initial Set Up Fee** |
$10,000-$20,000 |
10% |
$1000 (w/ 6 or 12 mo contract) |
$20,001-$50,000 |
9% |
$1500 (w/ 6 or 12 mo contract) |
$50,001-$75,000 |
7% |
$2000 (w/ 6 or 12 mo contract) |
$75,001 & up |
6% |
$2500 (w/ 6 or 12 mo contract) |
*Monthly Management Fee covers the cost of ongoing research, tracking, management & new deployment of advertising campaigns. It is billed as a percentage of the total monthly ad budget. For example, if you have allocated $22,000 in a given month for advertising on specific websites, then your monthly management fee payable to Sozo Firm is 9% of $20,000=$1,980.
**Set Up Fee is a one time initial fee. Set Up Fee will be higher for shorter term contracts.
Obtain a Custom Quote
Get a fast quote for your internet advertising campaign.