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What people are saying about Sozo Firm, Inc.
Andrew's SEO knowledge is extensive and current, and he remained totally focused on Project Assistants' best interests throughout this process.
Gus Cicala
CEO, Project Assistants, Inc.
An expert team that is refreshingly responsive and precise.
Jonathan C. Burns
CEO,
CFgear.com
Outstanding customer service, superior technical skills, and maximum efficiency.
C. Brian Lowe
Executive Director,
Hope PRC
Sozo Firm has provided SEO consulting and management for CoolCoyotes clients with great success.
Cathy Foster
President, CoolCoyotes
How can Sozo serve you?
Competitive Intelligence
Understand your competitor's web marketing strategy & what it will take for you to win.
Ongoing SEO Services
Custom tailored search engine optimization services for corporations & NPOs.
Adwords Management
Daily professional SEM management, whether $500/month or $25,000.
On Site Consultants
Located within a short drive of Baltimore, York, & Harrisburg, we offer on site consultant services to companies located within a 2 hour radius (includes locations in Maryland, Pennsylvania, Delaware & Washington, D.C.). Inquire for more details.
Internet Advertising: Banner, In-Text, Pay-per-click/action, Contextual
Sozo Firm » Services » Internet Advertising
Our creative marketing team can develop & manage your online ads
A well balanced web marketing campaign takes advantage of (1) an optimized site for strong generic rankings in search engines, (2) search engine marketing for placing conspicuous ads in front of searchers at the moment they're searching, and (3) well placed banner, textual & video ads on carefully chosen sites throughout the net.
Don't throw your advertising dollars into sites your targeted customers aren't visiting. We'll bear your headaches and find the best real estate to market your brand & services.
Types of Internet Advertising Available
We can assist you with the following forms of internet advertising:
- Affiliate marketing (using 3rd parties to promote your products/services through the use of commission payments)
- Contextual advertising (includes in-text ads)
- Cost Per Action (includes pay per purchase, pay per submission form, pay per call)
- Display advertising (includes web banners, interactive ads with flash components, video/audio media)
- Hover ad (a variety of pop up ads using DHTML which hover over the page, typically obscuring the page's contents; currently difficult for pop up blockers to block)
- Keyword advertising (in conjunction with search engines, local site search or in-text ads)
- Paid inclusion (i.e. Yahoo paid listings & select other search engines)
- Pay per click (e.g. Google Adwords)
- Pay for Performance Advertising (another term for cost per action)
- Pop up ad
- Search advertising (e.g. Yahoo! advertising)
- Interstitials (a web page displayed before an expected page is displayed)
- Advertising in online games—logo, products, brands
- Website sponsorship (sponsoring community forums, nonprofit sites, popular help sites)
- Video sites: viral, creative videos
Internet Advertising Campaign Management
This includes the following ongoing services: research; ongoing evaluation; and ad management. For search engine marketing pricing (Google Adwords, Yahoo Advertising, MSN/Live Ads, please see our SEM page).
Monthly Ad Budget |
Monthly Mgmt Fee* |
Initial Set Up Fee** |
$501-$1,000 |
$250 + 15% |
$500 (w/ 6 or 12 mo contract) |
$1,001-$5,000 |
$200 + 11% |
$800 (w/ 6 or 12 mo contract) |
$5,001-$20,000 |
$100 + 10% |
$1000 (w/ 6 or 12 mo contract) |
$20,001-$50,000 |
9% |
$1500 (w/ 6 or 12 mo contract) |
$50,001-$75,000 |
7% |
$2000 (w/ 6 or 12 mo contract) |
$75,001 & up |
6% |
$2500 (w/ 6 or 12 mo contract) |
*Monthly Management Fee covers the cost of ongoing research, tracking, management & new deployment of advertising campaigns. It is billed as a percentage of the total monthly ad budget. For example, if you have allocated $22,000 in September for advertising on specific websites, then your monthly management fee payable to Sozo Firm is 9% of $20,000=$1,980.
**Set Up Fee is a one time initial fee. Set Up Fee will be higher for shorter term contracts.
Get a Dedicated Advertising Account Manager
If your company enters a 12 month contract with a monthly ad budget of $150,000 or greater, you will be assigned a dedicated advertising account manager. You will have access to your web advertising specialist M-F from 8 AM to 5 PM EST. The $150,000 monthly ad budget (excludes initial set up fee** and monthly management fee*) may be a combination of internet advertising as well as search engine marketing (Google Adwords, Yahoo, MSN Live, etc.).
If your company enters a 12 month contract with a monthly ad budget of $75,000 or greater, you will be assigned a semi dedicated advertising account manager. You will have access to your web advertising specialist during regular office hours. A minimum of 20 hours/week will be dedicated toward developing and managing your online advertising accounts. The $75,000 monthly budget may be a combination of internet advertising as well as SEM.
Obtain a Custom Quote
Get a fast quote for your internet advertising campaign.
If another web marketing company provides you with a comparable but lower quote, we encourage you to submit their proposal to us to see if we can match or outperform it.