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	<title>Sozo Firm</title>
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	<link>http://www.sozofirm.com</link>
	<description>Business Efficiency &#38; Marketing Consulting</description>
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		<title>Why the Customer Isn&#8217;t Always Right</title>
		<link>http://www.sozofirm.com/why-the-customer-isnt-always-right/</link>
		<comments>http://www.sozofirm.com/why-the-customer-isnt-always-right/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 01:46:16 +0000</pubDate>
		<dc:creator>Katrina Westcott</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://www.sozofirm.com/?p=1161</guid>
		<description><![CDATA[“The customer is always right.” We&#8217;ve all heard it countless times, even those of us who lack any experience in the business world, and it&#8217;s widely accepted as a universal truth, something to be adhered to no matter the circumstances. However, despite what you&#8217;ve been taught, the customer is not infallible. They aren&#8217;t always right, [...]]]></description>
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		<title>Why Companies Shouldn&#8217;t Pry Into Employee Facebooks</title>
		<link>http://www.sozofirm.com/why-companies-shouldnt-pry-into-employee-facebooks/</link>
		<comments>http://www.sozofirm.com/why-companies-shouldnt-pry-into-employee-facebooks/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 01:28:46 +0000</pubDate>
		<dc:creator>Katrina Westcott</dc:creator>
				<category><![CDATA[Hiring & Firing]]></category>
		<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://www.sozofirm.com/?p=1153</guid>
		<description><![CDATA[Most people know that their bosses research them on the internet. It is for this reason that most employees have privatized their Facebook settings, ensuring that their employers are denied access to the place online that contains most of the information about their personal lives. However, a new practice has emerged to bypass these privacy [...]]]></description>
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		<title>Cut Marketing Costs Without Losing Results</title>
		<link>http://www.sozofirm.com/cut-marketing-costs-without-losing-results/</link>
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		<pubDate>Tue, 27 Mar 2012 20:40:58 +0000</pubDate>
		<dc:creator>Katrina Westcott</dc:creator>
				<category><![CDATA[Cutting Costs]]></category>

		<guid isPermaLink="false">http://www.sozofirm.com/?p=1050</guid>
		<description><![CDATA[During challenging economic times, your company most likely targets a broad variety of budget categories with cuts, but marketing probably isn&#8217;t one of those affected. Although few businesses are willing to spend significantly extra on marketing when finances are tight, it&#8217;s important to realize that marketing is essential for most businesses. Marketing helps you acquire [...]]]></description>
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		<title>Email Efficiency Tips</title>
		<link>http://www.sozofirm.com/email-efficiency-tips/</link>
		<comments>http://www.sozofirm.com/email-efficiency-tips/#comments</comments>
		<pubDate>Thu, 08 Mar 2012 21:46:35 +0000</pubDate>
		<dc:creator>Sozo Firm</dc:creator>
				<category><![CDATA[Time Management]]></category>

		<guid isPermaLink="false">http://www.sozofirm.com/?p=1122</guid>
		<description><![CDATA[Email’s original purpose was to allow for nearly instantaneous communication from anywhere in the world. While a letter sent via the post office may take several days to reach the recipient, an email can reach a recipient thousands of miles away in a matter of seconds. Email was created to save time and money. You [...]]]></description>
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		<title>Help! Negative Reviews Are Killing My Business</title>
		<link>http://www.sozofirm.com/help-negative-reviews-are-killing-my-business/</link>
		<comments>http://www.sozofirm.com/help-negative-reviews-are-killing-my-business/#comments</comments>
		<pubDate>Thu, 08 Mar 2012 21:15:09 +0000</pubDate>
		<dc:creator>Sozo Firm</dc:creator>
				<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://www.sozofirm.com/?p=1118</guid>
		<description><![CDATA[We’ve all heard the adage that one dissatisfied customer will tell 7-12 friends. However, with the invention of the internet, social media platforms, and simplistic Google searches, that one person can now tell hundreds or thousands. A potential customer can simply type your company’s name into Google and instantly obtain customer reviews and ratings. With [...]]]></description>
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		<title>How Valuable Are Your Customers?</title>
		<link>http://www.sozofirm.com/how-valuable-are-your-customers/</link>
		<comments>http://www.sozofirm.com/how-valuable-are-your-customers/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 19:39:27 +0000</pubDate>
		<dc:creator>Sozo Firm</dc:creator>
				<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://www.sozofirm.com/?p=1105</guid>
		<description><![CDATA[How valuable are your customers? Do you recognize and cherish each individual customer as a direct correlation to your business’ success? Or, do you simply think that it is just one customer? If your customer service representatives treat each customer as “just another customer,” how long is it before every customer is disappointed with the [...]]]></description>
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		<title>How To Make the Most Out Of Your Business Partnership</title>
		<link>http://www.sozofirm.com/how-to-make-most-out-of-business-partnership/</link>
		<comments>http://www.sozofirm.com/how-to-make-most-out-of-business-partnership/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 03:50:23 +0000</pubDate>
		<dc:creator>Katrina Westcott</dc:creator>
				<category><![CDATA[Cutting Costs]]></category>
		<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://www.sozofirm.com/?p=1046</guid>
		<description><![CDATA[A business partnership should present a number of benefits to your company, but if you don&#8217;t take the necessary precautions, your partnership could fail to be productive. Worse yet, a bad partnership even has the potential to be mutually destructive, so it&#8217;s important to ensure that your partnership has all the conditions for success. The [...]]]></description>
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		<title>Increase Employee Motivation With Performance-Based Pay</title>
		<link>http://www.sozofirm.com/increase-employee-motivation-with-performance-based-pay/</link>
		<comments>http://www.sozofirm.com/increase-employee-motivation-with-performance-based-pay/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 01:05:45 +0000</pubDate>
		<dc:creator>Katrina Westcott</dc:creator>
				<category><![CDATA[Employees]]></category>
		<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://www.sozofirm.com/?p=1025</guid>
		<description><![CDATA[Performance-based pay is a highly effective strategy for increasing motivation among employees. Although financial rewards aren&#8217;t the only things that motivate employees, they can be very effective when properly implemented. The possibilities for performance-based pay come in many variations, and each will have to be tailored to the specifics of your company in order to [...]]]></description>
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		<title>Prevent Employee Absences by Choosing the Right Absenteeism Policy</title>
		<link>http://www.sozofirm.com/prevent-employee-absences-by-choosing-the-right-absenteeism-policy/</link>
		<comments>http://www.sozofirm.com/prevent-employee-absences-by-choosing-the-right-absenteeism-policy/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 00:54:04 +0000</pubDate>
		<dc:creator>Katrina Westcott</dc:creator>
				<category><![CDATA[Employees]]></category>

		<guid isPermaLink="false">http://www.sozofirm.com/?p=1022</guid>
		<description><![CDATA[No business owner enjoys seeing absenteeism patterning among his employees. Not only are excessive employee absences an inconvenience, but if employees miss too many days, it could cost your company money in terms of lost labor or the need to hire a temp to cover the vacant shift. Employee absences can never be eliminated, of [...]]]></description>
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		<title>How to Discuss Uncomfortable Personal Issues With Your Employees</title>
		<link>http://www.sozofirm.com/how-to-discuss-uncomfortable-personal-issues-with-your-employees/</link>
		<comments>http://www.sozofirm.com/how-to-discuss-uncomfortable-personal-issues-with-your-employees/#comments</comments>
		<pubDate>Thu, 23 Feb 2012 03:53:59 +0000</pubDate>
		<dc:creator>Katrina Westcott</dc:creator>
				<category><![CDATA[Employees]]></category>
		<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://www.sozofirm.com/?p=998</guid>
		<description><![CDATA[There are certain subjects that you will probably never feel comfortable discussing with your employees. Whether the issue revolves around inappropriate dress, bad hygiene, attitude problems, or cultural misunderstandings, some situations can be very tough to bring to discussion. Your first instinct may be to avoid the situation altogether, but because these issues can have [...]]]></description>
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