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What people are saying
[Sozo] suggested changes that dramatically improved our marketing ROI. They have been a valuable resource for both technical & practical advice to maximize our internet presence.
Austin Hunt
President,
Three M Tool & Die Corporation
Sozo has dramatically influenced the growth of DigitalSports. Their expertise in SEO has added millions of monthly page views & hundreds of thousands of unique users to our site. The Sozo approach has been both professional & effective.
Carl Wartzack
COO DigitalSports, Inc.
Andrew's SEO knowledge is extensive & current, and he remained totally focused on Project Assistants' best interests throughout this process.
Gus Cicala
CEO, Project Assistants, Inc.
Business Blogging with Corporate Marketing Blogs
Sozo Firm » Services » Corporate Marketing Blogs
Develop Trust
A key part of successful web marketing is developing trust. When web surfers browse through your site, it's crucial to show them that
- You are personal and genuinely care about each of them
- You don't just exist to make a fast buck (but you're willing to impart to them valuable yet free advice)
- You are trustworthy and you stand fully behind your products and/or services
An excellent means of building trust & rapport with prospective customers is through careful use of a corporate marketing blog.
Show Your Personal Side
With a daily monitored marketing blog for your company, you are, in a way, baring yourself to happy as well as not-so-happy customers. Their comments and your responses will develop the perceived character of your company in the eyes of future & existing customers.
A corporate marketing blog is a way to throw off the stiff corporate dress and face your clientele at their level. Load your blog with helpful, humorous articles which give practical advice to web surfers. Have a funny story about how your business began? Share the personal side with your prospective & current customers. Show them who you really are and, through this, develop bonding through trust.
In today's marketplace of ultra competitive pricing, statistics continue to report that shoppers will pay extra to a company they trust. A key step toward developing that trust is revealing yourself and your company as one made of flesh & blood. Go personal--do the corporate blog.
Marketing Blog Consultation
Interested in learning more about effective corporate blogging? We're here to help. Whether you need a presentation before your investors, partners or board, our staff is here to help you succeed. Along with in person consultation (York, Baltimore, DC region), we also offer phone, chat & email consultation.
View our rates for internet marketing consultant services or get a no obligation quote tailored to your project's needs by submitting our quote form.