The Sneaky Productivity Drainer in Your Office

office lighting affects productivity

There are certain factors that everyone knows will kill a company’s productivity, but one factor in particular is being overlooked in offices across the globe: lighting. It might seem like a minor thing, but an employer’s choice of lighting can have a marked impact on the level of productivity exhibited by the company’s employees. In [...]

Should I Ban Facebook and Texting at Work?

woman texting while at work

It’s hard to escape technology in today’s world, and it’s even harder to escape it in today’s workplace. Cell phones, computers, and the internet have revolutionized the way many companies do business, allowing for fast communication and instant access to information. Unfortunately, though, many companies are experiencing as many of technology’s drawbacks as its benefits. [...]

Employee Texting at Work: How Do You Handle It?

text messaging during a staff meeting in the office

With technology an ever-increasing part of people’s lives, cell phone use at work is a growing concern among today’s employers. Specifically, texting, which is favored by most employees due to its discreteness and convenience, is an issue that many employers have a difficult time addressing. (Personal calls, which are much more disruptive and time-consuming than [...]

What Your Employees Really Need

happy employee

There’s no denying that money is important. It can help you attract star employees and keep you from losing those employees to competitors. However, salary isn’t everything to employees, and if you rely too heavily on money to make your workers happy, you could find yourself in a situation where your employees are less productive [...]

How to Make a Standout Company Facebook Page

maximizing facebook for your company

These days, almost every company is jumping on the social networking bandwagon. This isn’t necessarily a bad thing, as having a following on a social network like Twitter or Facebook can help you to garner new customers and create a sense of loyalty among your existing customer base. If you don’t approach your company Facebook [...]

Dealing With Difficult Clients

grumpy hard to work with client

If you’re a freelancer or are in any other type of work in which you rely on your clients, then chances are, you’ve encountered at least one nightmarish client. And if you haven’t yet, then rest assured that you probably will. But while these clients have a knack for making your life miserable and making [...]

Transportation Business Marketing 101

front of semi truck

While there are certainly aspects of selling your transportation business that are unique to the industry, marketing your business is also similar to marketing services and products: A seller’s success often depends on the specific advertising strategy and its appeal to the target demographic. In order to develop a successful marketing plan, you need to [...]

How a Transportation Broker Can Help You

girl leaning out of limo window

When you’re ready to sell your transportation business, you need experienced transaction advisers who know the transportation industry and have the transaction experience you lack. With over 35 years of the kind of expertise you need, the Tenney Group can help you maximize the benefits you can receive when it’s time to sell your trucking, [...]

Christian Boarding School Marketing

student lead generation

Do you operate a Christian boarding school? Have you been pouring tens of thousands of dollars into student referral systems but with little success? Sozo Firm, Inc. has years of experience marketing Christian boarding schools online, and we’d love to talk with you. From a full website evaluation to blog marketing & micro sites, we [...]

Increasing Leads for an Exotic Lumber Wholesaler

J Gibson McIlvain lumber company

For a small business like Sozo Firm, clients are our lifeblood. We therefore sometimes like to write up reviews for our clients, detailing who they are, what they do, and what kind of services we’ve provided for them. This review is for McIlvain Company, a very special client for us. J. Gibson McIlvain Company is [...]