Business Efficiency & Marketing Consulting
With technology an ever-increasing part of people’s lives, cell phone use at work is a growing concern among today’s employers. Specifically, texting, which is favored by most employees due to its discreteness and convenience, is an issue that many employers have a difficult time addressing. (Personal calls, which are much more disruptive and time-consuming than [...]
There’s no denying that money is important. It can help you attract star employees and keep you from losing those employees to competitors. However, salary isn’t everything to employees, and if you rely too heavily on money to make your workers happy, you could find yourself in a situation where your employees are less productive [...]
These days, almost every company is jumping on the social networking bandwagon. This isn’t necessarily a bad thing, as having a following on a social network like Twitter or Facebook can help you to garner new customers and create a sense of loyalty among your existing customer base. If you don’t approach your company Facebook [...]
If you’re a freelancer or are in any other type of work in which you rely on your clients, then chances are, you’ve encountered at least one nightmarish client. And if you haven’t yet, then rest assured that you probably will. But while these clients have a knack for making your life miserable and making [...]
While there are certainly aspects of selling your transportation business that are unique to the industry, marketing your business is also similar to marketing services and products: A seller’s success often depends on the specific advertising strategy and its appeal to the target demographic. In order to develop a successful marketing plan, you need to [...]
When you’re ready to sell your transportation business, you need experienced transaction advisers who know the transportation industry and have the transaction experience you lack. With over 35 years of the kind of expertise you need, the Tenney Group can help you maximize the benefits you can receive when it’s time to sell your trucking, [...]
For a small business like Sozo Firm, clients are our lifeblood. We therefore sometimes like to write up reviews for our clients, detailing who they are, what they do, and what kind of services we’ve provided for them. This review is for McIlvain Company, a very special client for us. J. Gibson McIlvain Company is [...]
You’ve just sold your largest order this year to a relatively new customer. You are excited in their interest in your company and its products. You are also anticipating future sales. However, after time passes, it becomes evident that the customer has chosen to take their business elsewhere. Was it something you did? You thought [...]
If you are a business owner, you may not have put much thought into the colors in your company logo, or the uniforms that your employees wear. However, color is a meaningful tool, and when used correctly, can inspire reactions, feelings, and behaviors. Big brands such as Walmart and Campbell’s Soup have put the power [...]
If you’re an entrepreneur, you know well enough that starting up a business is very expensive. Aside from purchase or rent costs, you must also budget for equipment costs. Perhaps you need to purchase 2 delivery trucks or maybe you need 10 computer systems. Whatever your business needs, more than likely the equipment will set [...]
