Should You Choose a Small Marketing Company or a Large One?

When you decide it’s time to start marketing your business, it’s vitally important that you choose the right company. Marketing can be a big investment, but if you solicit the help of the wrong company, you could find yourself investing time and money in exchange for few or mediocre results. One of the biggest choices […]

Why the Customer Isn’t Always Right

“The customer is always right.” We’ve all heard it countless times, even those of us who lack any experience in the business world, and it’s widely accepted as a universal truth, something to be adhered to no matter the circumstances. However, despite what you’ve been taught, the customer is not infallible. They aren’t always right, […]

Why Companies Shouldn’t Pry Into Employee Facebooks

Most people know that their bosses research them on the internet. It is for this reason that most employees have privatized their Facebook settings, ensuring that their employers are denied access to the place online that contains most of the information about their personal lives. However, a new practice has emerged to bypass these privacy […]

Cut Marketing Costs Without Losing Results

During challenging economic times, your company most likely targets a broad variety of budget categories with cuts, but marketing probably isn’t one of those affected. Although few businesses are willing to spend significantly extra on marketing when finances are tight, it’s important to realize that marketing is essential for most businesses. Marketing helps you acquire […]

Email Efficiency Tips

Email’s original purpose was to allow for nearly instantaneous communication from anywhere in the world. While a letter sent via the post office may take several days to reach the recipient, an email can reach a recipient thousands of miles away in a matter of seconds. Email was created to save time and money. You […]

Help! Negative Reviews Are Killing My Business

We’ve all heard the adage that one dissatisfied customer will tell 7-12 friends. However, with the invention of the internet, social media platforms, and simplistic Google searches, that one person can now tell hundreds or thousands. A potential customer can simply type your company’s name into Google and instantly obtain customer reviews and ratings. With […]

How Valuable Are Your Customers?

How valuable are your customers? Do you recognize and cherish each individual customer as a direct correlation to your business’ success? Or, do you simply think that it is just one customer? If your customer service representatives treat each customer as “just another customer,” how long is it before every customer is disappointed with the […]

How To Make the Most Out Of Your Business Partnership

A business partnership should present a number of benefits to your company, but if you don’t take the necessary precautions, your partnership could fail to be productive. Worse yet, a bad partnership even has the potential to be mutually destructive, so it’s important to ensure that your partnership has all the conditions for success. The […]

Increase Employee Motivation With Performance-Based Pay

Performance-based pay is a highly effective strategy for increasing motivation among employees. Although financial rewards aren’t the only things that motivate employees, they can be very effective when properly implemented. The possibilities for performance-based pay come in many variations, and each will have to be tailored to the specifics of your company in order to […]

Prevent Employee Absences by Choosing the Right Absenteeism Policy

No business owner enjoys seeing absenteeism patterning among his employees. Not only are excessive employee absences an inconvenience, but if employees miss too many days, it could cost your company money in terms of lost labor or the need to hire a temp to cover the vacant shift. Employee absences can never be eliminated, of […]